I expect pandering to the lower common denominators from Electronic Arts when it comes to their Need for Speed racing games. But Project Gotham Racing developer Bizarre Creations? And Grid/Dirt auteur Codemasters? You guys were the respectable ones! The former have put together a tacky promotional video comparing the ingame powerups in their upcoming Blur to YouTube shenangans, some staged, some America’s Funniest Home Videoworthy, most involving pain in the groin area, and all pretty low brow.

But Dirt 2 takes the cake with a skanky Flash gimmick in which you draw a tattoo across a pair of breasts and then save the image to send to your friends or use as wallpaper. Because nothing honors the memory of Colin McRae quite like Gothic script splashed across some woman’s cleavage.

Why can’t you guys be more like Forza?

Continued here: 
Upcoming driving games vie for the Jackass demographic

Tags: bizarre, friends, image, nothing-honors, project-gotham, reading-the, respectable, the-respectable

This entry was posted on Tuesday, September 1st, 2009 at 10:22 am and is filed under Extreme Games, Microsoft Research & Defense. You can follow any responses to this entry through the RSS 2.0 feed.